How do you see views on a facebook video
B2C is proud to bring you this article from our sponsored series by Buffer :. Buffer helps you manage multiple social media accounts at once. Quickly schedule content from anywhere on the web, collaborate with team members, and analyze rich statistics on how your posts perform. And we can certainly see why marketers are so hot on social video. Facebook believe that most of the content we consume online in the future will be video. Twitter has recently relaunched Vine as a camera app to enable users to capture and share short-form video on the platform.
SEE VIDEO BY TOPIC: How to Check Facebook Video ViewsContent:
- Are People Really Watching Your Facebook Videos?
- How to Use Facebook Ads to Improve Your Video Views
- Why Facebook Video Views are Misleading
- What counts as a video view? A refresher on how social platforms calculate video ad views
- How to Increase Your Facebook Video Views [Complete Guide]
- Boost Your Facebook Video Views with These 6 Tactics
Are People Really Watching Your Facebook Videos?
Get the most important digital marketing news each day. See terms. This article has been updated to reflect changes and include video ad view count information from more platforms. Twitter attributes more than half of its ad revenue to video, its fastest growing ad format. Yet, video ad bidding and view measurement and reporting can vary widely by platform. As the market for video ads has grown, many social platforms have expanded bidding options and reporting metrics for video ads.
This can all make analyzing and comparing results across platforms a challenge. We surveyed the major social video platforms to see what counts as a view. For Facebook and Instagram, viewing just 3 seconds of a video of any length is considered a view.
Others have adopted the MRC standard see below or a kind of variation on it. When buying on a CPM basis, an impression is counted when one pixel of the video ad comes into view. With ThruPlay, advertisers are charged when a video ad plays to 97 percent completion or up to 15 seconds, whichever comes sooner. Pinterest: Pinterest adopted the MRC standard of 50 percent of the ad in-view for 2 continuous seconds or more.
Reddit: Reddit defines a video view as 2 continuous seconds at 50 percent viewability, per the MRC standard. A full video view is counted after a video ad shows for 3 continuous seconds at percent viewability. Twitter: Twitter adopted the MRC standard and counts a video ad view when 50 percent of the ad is in view for 2 seconds or more, or when a user engages with a video ad by clicking to expand or un-muting it.
Many platforms show additional engagement metrics and view counts. For example, Google offers quartile watch time metrics, along with an extensive list of video ad metrics that includes click performance, engagement performance, and reach and frequency.
Facebook reports 2 second, 3 second, 10 second and ThruPlays, regardless of which bidding option you choose. It also reports watch time metrics, showing showing how often 25 percent, 50 percent, 75 percent or percent of a video ad was watched.
On May 2, Facebook announced it was making ThruPlay the default for video view optimization , and would be sunsetting its second video view optimization option on July Advertisers will have to manually switch their second video ad campaigns to ThruPlay before the end of July to avoid having their campaigns paused. Redditr reports views at 25, 50, 75 95 and percent of video length at any viewability as well as the number of times a video ad was watched for 3, 5, and 10 seconds in aggregate at any viewability.
Have something to say about this article? Social Media Marketing. Amy Gesenhues on March 29, at pm. About The Author. Amy Gesenhues. We're listening.
How to Use Facebook Ads to Improve Your Video Views
Tina Ahmed posted on 18 April Tweet Share Share Trying to rival YouTube, Facebook has been pushing towards better Facebook video engagement and promotion for the past couple of years. In an attempt to help you out with your branding efforts on the platform, we wanted to have a look at the state of Facebook video in order to give you insights into viewing behaviour of the Facebook audience.
Zach Basner. September 17th, min read. With over 2 billion users worldwide, the amount of content generated on the platform is staggering. What does that improved experience look like right now? Video is more important than ever, but if algorithms are favoring it overall, how can you capitalize on it?
Why Facebook Video Views are Misleading
It is, after all, the year ; any digital marketing strategy that lacks video is incomplete. If you want to keep your prospects from scrolling directly past your videos, you need to put together some kind of plan. For those of you who are strictly interested in organic video, the tips in the next section are still applicable! Facebook offers 11 different types of campaigns to their advertisers— video views being one of them. As such, the platform will optimize the delivery of your ads in order to get your videos in front of users who are most likely to engage. For our purposes, what I really want to focus on is budgeting handled at the ad set level of the campaign creation process. When building out your budget, the first thing you have to decide is what you want to optimize for. In the case of a Facebook video views campaign, you have two options:.
What counts as a video view? A refresher on how social platforms calculate video ad views
The idea for this experiment came to me after doing a few Facebook Live videos on the Agorapulse page. I could see the views were pretty high, yet the interaction was just so-so. We know from a study by Wochit that video views were on the decline at the end of after Facebook announced news feed changes :. What I want to figure out by the end of this experiment is are people actually watching our Facebook videos? Hypothesis: The real number of viewers of Facebook videos is less than half of the views reported by Facebook.
Get the most important digital marketing news each day. See terms. This article has been updated to reflect changes and include video ad view count information from more platforms. Twitter attributes more than half of its ad revenue to video, its fastest growing ad format.
How to Increase Your Facebook Video Views [Complete Guide]
Marketing software to increase traffic and leads. Free and premium plans. Sales software for closing more deals, faster.SEE VIDEO BY TOPIC: How to Check Facebook Video Views
Do you need to increase your Facebook video views for marketing purposes? Recent studies suggest focusing your marketing strategy on Facebook is a good idea. According to Hootsuite , 2. In fact, Facebook is the second most used platform to watch videos today, just second behind Youtube. So why is this good for your marketing strategy? According to eMarketer , Facebook is the second platform in the world that delivers the best return on investment ROI.
Boost Your Facebook Video Views with These 6 Tactics